The concepts that we come up with need to be extremely clear. For ourselves and for our users. We need to have a shared understanding of what Rerun is, what we are building and what the various parts of Rerun are called.
Take a product like Github. Think about all the concepts you know so well: Issues, pull requests, branches, merging etc. Every Github user on the planet has a shared understanding of what Github is. Every marketing page, conference talk, e-book and tweet uses the same language when talking about Github features. That is concept clarity.
Concept clarity makes a product easy to use. It makes building a community easy since everyone speaks the same language. And it makes the product resilient since competitors will appear messy and disorganized in comparison.
Watch the video below to hear Elizabeth McGuane talk about concept clariy and the diffrence it makes when building a great product.
When you make sure that everyone on your team understands the world that they're building toward, and can actually have a conversation without misunderstanding each other, you unlock this immense power in your team.